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Stacy Keenan— Redesigned Catalog
These are some sample pages from the 400+ page catalog that I redesigned and created from scratch in Quark XPress. It is now marketing-oriented and standardized. The simplified format is easier to read, understand and make comparisons. As many products look identical, the first paragraph describes each product's unique features. The entire product line was also reorganized into performance groups based on intended usage, instead of appearing alphabetically by product name. Even in producing both a printed version with an illustrated, custom-printed full-color binder and the new interactive CD version with video, I saved Airmar $22,306.00 in production and postage expenses, over just the previous printing costs alone! |
